An interesting news item that I discovered recently.
ForbesPepsi's NBA Partnership Makes It The Beverage King Of SportsForbesHowever, what is most significant about Pepsi's takeover is that it now positions the brand to control advertising and promotion for all four major North American professional sports leagues: NBA, NFL, MLB and NHL. Coca-Cola can still work endorsement ...PepsiCo and Coca-Cola Shuffle Sports Sponso...Pepsi's NBA Partnership Makes It The Beverage King Of Sports - Forbes

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