An interesting news item that I discovered recently.
First Real-Time Athlete Brand Index Captures Sports Industry's Attention In 2014Forbes“No one has seen a real index out there, like a Nielsen rating, for digital brand values in sports,” said Kyle Nelson, Co-Founder and Chief Marketing Officer of MVPindex. “How we've approached capturing real-time social media data and...First Real-Time Athlete Brand Index Captures Sports Industry's Attention In 2014 - Forbes
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